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MARKETING SOCIAL: MARKETING PARA CAUSAS SOCIAIS E A CONSTRUCAO DAS MARCAS

PRINGLE, HAMISH

MARKETING SOCIAL: MARKETING PARA CAUSAS SOCIAIS E A CONSTRUCAO DAS MARCAS - 1 ed. - XXVIII 258P. ILUS. 24CM. BROCH.

INDICE ALFABETICO. SUMARIO. NOTAS DE RODAPE.

PORTUGUES

Subjects--Topical Terms:
ADMINISTRACAO
MARKETING
ESTRATEGIA
ADMINISTRACAO DE EMPRESAS
CAMPANHAS
MARCAS
MARCAS COMERCIAIS
MARKETING SOCIAL
MARKETING PARA CAUSAS SOCIAIS
MCS

Index Terms--Genre/Form:
LIVRO

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