@book{104479,
	author = {KOTLER, PHILIP},
	title = {ADMINISTRACAO DE MARKETING},
	publisher = {PRENTICE HALL},
	year = {2000},
	address = {SAO PAULO},
	edition = {10 ed.},
	note = {INDICE REMISSIVO. INDICE ONOMASTICO.},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=120751&vHistoryNovo=sim}
}