@book{1086,
	author = {SMITH, REUBEN M. and SCHEWE, CHARLES D., 1942},
	title = {MARKETING: CONCEITOS, CASOS E APLICACOES},
	publisher = {MCGRAW-HILL},
	year = {C1982},
	address = {SAO PAULO},
	edition = {1 ed.},
	note = {NOTAS DE RODAPE},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=3284&vHistoryNovo=sim}
}