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    <subfield code="a">Voc&#xEA; gostaria de:- Diminuir consideravelmente seus custos em pesquisa e desenvolvimento, computadores, recursos humanos e desembolsos de capital?- Reduzir em 15% &#x2014; ou at&#xE9; 30% &#x2014; os custos dos bens e servi&#xE7;os que sua empresa contrata de fornecedores externos?- Saber quanto cada um dos seus clientes est&#xE1; disposto a pagar para poder cobrar o maior pre&#xE7;o poss&#xED;vel?- Estimular seus funcion&#xE1;rios a maximizar os lucros da empresa?- Conseguir um aumento significativo de efici&#xEA;ncia em sua equipe de vendas?- Dobrar os lucros da sua empresa em seis meses ou menos?Ent&#xE3;o, Dobre seus lucros &#xE9; o livro perfeito. Baseado nos resultados obtidos em empresas inclu&#xED;das na lista das 500 maiores feita pela revista Fortune, Bob Fifer mostra como maximizar seus lucros em etapas f&#xE1;ceis de aplicar na sua empresa.</subfield>
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