<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01582nam a2200325 i 4500</leader>
  <controlfield tag="001">santoandre-con_detalhe-139896</controlfield>
  <controlfield tag="003">SANTOANDRE</controlfield>
  <controlfield tag="005">20260717085156.0</controlfield>
  <controlfield tag="008">260717s2008    bl ||||| |||| 00| 0 por d</controlfield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">SANTOANDRE</subfield>
    <subfield code="b">por</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="d">Koha</subfield>
  </datafield>
  <datafield tag="099" ind1=" " ind2=" ">
    <subfield code="a">con_detalhe:139896</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">VENDA-SE: A ARTE DE CONSTRUIR UMA IMAGEM</subfield>
  </datafield>
  <datafield tag="246" ind1="3" ind2=" ">
    <subfield code="a">ARTE DE CONSTRUIR UMA IMAGEM (A)</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">BECKWITH, HARRY, 1949</subfield>
    <subfield code="e">Autor</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">BECKWITH, CHRISTINE CLIFFORD, 1954</subfield>
    <subfield code="e">Autor</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">FERNANDES, MARIA CLARA DE BIASE W.</subfield>
    <subfield code="e">Tradutor</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">1 ed.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">RIO DE JANEIRO</subfield>
    <subfield code="b">BEST SELLER</subfield>
    <subfield code="c">2008</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">287P. 21CM. BROCH.</subfield>
  </datafield>
  <datafield tag="546" ind1=" " ind2=" ">
    <subfield code="a">PORTUGUES</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">&#x201C;Venda-se&#x201D; &#xE9; a reuni&#xE3;o de tr&#xEA;s livros sobre t&#xE9;cnicas de vendas, desenvolvimento profissional - com dicas para rec&#xE9;m-formados - e li&#xE7;&#xF5;es de etiqueta e comportamento. Partindo do pressuposto de que somos julgados constantemente pela apar&#xEA;ncia, os Beckwith elaboraram um guia que ensina como construir e cultivar sua imagem de maneira eficaz e convincente. Eles apresentam uma cole&#xE7;&#xE3;o com mais de 160 dicas em textos curtos, para que o leitor aprenda como utilizar compet&#xEA;ncias pessoais e causar uma impress&#xE3;o positiva e confiante de si pr&#xF3;prio.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">SUCESSO PROFISSIONAL</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">VENDAS</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">VENDEDORES</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">VENDEDOR PROFISSIONAL</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">MARKETING PESSOAL</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="4">
    <subfield code="a">LIVRO</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
    <subfield code="u">https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=139896&amp;vHistoryNovo=sim</subfield>
    <subfield code="y">Registro de origem</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">123180</subfield>
    <subfield code="d">123180</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">BSA</subfield>
    <subfield code="b">BSA</subfield>
    <subfield code="d">2026-07-17</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.85 B389v</subfield>
    <subfield code="p">406599</subfield>
    <subfield code="r">2026-07-17 08:51:56</subfield>
    <subfield code="w">2026-07-17</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
