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    <subfield code="a">Tendo como premissa inicial a afirma&#xE7;&#xE3;o de que o ato de comprar um livro indica uma demanda cultural por parte do comprador ou do leitor em potencial, e assumindo a afirma&#xE7;&#xE3;o correlata de que o livro mais promissor em uma determinada sociedade em um determinado momento pode indicar sua import&#xE2;ncia cultural, o livro analisa as vendas dos autores brasileiros mais vendidos nas d&#xE9;cadas de 1960, 1970 e 1980. Para delinear o perfil tem&#xE1;tico, este trabalho utiliza tr&#xEA;s instrumentos: 1) dados quantitativos gerais sobre o mercado editorial brasileiro; 2) listagens anuais de livros mais vendidos publicadas em jornais e revistas; 3) dados hist&#xF3;ricos e conjunturais que ajudam a esclarecer os dados de vendas.</subfield>
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