@book{131528,
	author = {FERN, EDWARD J. and ANDRADE, MARISE GOULART DE},
	title = {CUSTOMIZACAO EM MASSA : SEIS PASSOS PARA CONQUISTAR O CLIENTE},
	publisher = {ALAUDE},
	year = {2007},
	address = {SAO PAULO},
	edition = {1 ed.},
	note = {TRADUCAO DE: SIX STEPS TO THE FUTURE : HOW MASS CUSTOMIZATION IS CHANGING OUR WORLD INCLUI INDICE},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=152925&vHistoryNovo=sim}
}