@book{132422,
	author = {OGDEN, JAMES R. and OGDEN, JAMES R.},
	title = {COMUNICACAO INTEGRADA DE MARKETING: CONCEITOS, TECNICAS E PRATICAS},
	publisher = {PEARSON PRENTICE HALL},
	year = {2008},
	address = {SAO PAULO); PEARSON PRENTICE HALL (SAO PAULO},
	edition = {2 ed.},
	note = {TRADUCAO DE: DEVELOPING A CREATIVE AND INNOVATIVE INTEGRATED MARKETING COMMUNICATIONS PLAN : A WORKING MODEL},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=153835&vHistoryNovo=sim}
}