@book{147842,
	author = {AAKER, DAVID and COSTA, FRANCISCO ARAUJO DA},
	title = {ON BRANDING: 20 PRINCIPIOS QUE DECIDEM O SUCESSO DAS MARCAS},
	publisher = {BOOKMAN},
	year = {2015},
	address = {PORTO ALEGRE},
	edition = {1 ed.},
	note = {INDICE 189/195P.},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=169579&vHistoryNovo=sim}
}