@book{1741,
	author = {RIES, AL and TROUT, JACK},
	title = {MARKETING DE GUERRA},
	publisher = {MCGRAW-HILL},
	year = {C1986},
	address = {SAO PAULO},
	edition = {1 ed.},
	note = {SELECIONADOR DE TEXTO E REVISAO TECNICA: FRANCISCO ALBERTO MADIA DE SOUZA.},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=4275&vHistoryNovo=sim}
}