@book{26937,
	author = {MYERS, JAMES H. and REYNOLDS, WILLIAM H.},
	title = {GERENCIA DE MARKETING E COMPORTAMENTO DO CONSUMIDOR},
	publisher = {VOZES},
	year = {1975},
	address = {PETROPOLIS},
	edition = {2 ed.},
	note = {BIBLIOGRAFIA. NOTAS DE RODAPE},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=34872&vHistoryNovo=sim}
}