@book{37888,
	author = {RYAN, WILLIAN T. and BRIAN G. CARTER},
	title = {MARKETING},
	publisher = {BRASILIENSE},
	year = {S.D},
	address = {SAO PAULO},
	edition = {5 ed.},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=48535&vHistoryNovo=sim}
}