@book{52799,
	author = {RIES, AL and TROUT, JACK},
	title = {MARKETING DE GUERRA II: A ACAO},
	publisher = {MCGRAW-HILL},
	year = {C1989},
	address = {SAO PAULO},
	edition = {7 ed.},
	note = {SELECAO DE TEXTOS E REVISAO TECNICA POR FRANCISCO ALBERTO MADIA DE SOUZA},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=66416&vHistoryNovo=sim}
}