@book{59420,
	author = {BOYD JUNIOR, HARPER WHITE, 1917 and WESTFALL, RALPH},
	title = {PESQUISA MERCADOLOGICA: TEXTO E CASOS},
	publisher = {FUNDACAO GETULIO VARGAS},
	year = {1971},
	address = {RIO DE JANEIRO},
	edition = {1 ed.},
	note = {INDICE REMISSIVO. NOTAS DE RODAPE},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=74214&vHistoryNovo=sim}
}