@book{72209,
	author = {MUYLAERT, ROBERTO},
	title = {MARKETING CULTURAL & COMUNICACAO DIRIGIDA},
	publisher = {GLOBO},
	year = {1993},
	address = {SAO PAULO},
	edition = {2 ed.},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=87664&vHistoryNovo=sim}
}