@book{82620,
	author = {MCKENNA, REGIS and BRAGA, ELIZABETH MARIA DE PINHO},
	title = {ESTRATEGIAS DE MARKETING EM TEMPOS DE CRISE},
	publisher = {CAMPUS},
	year = {1999},
	address = {RIO DE JANEIRO},
	edition = {1 ed.},
	note = {INCLUI INDICE.},
	url = {https://www.santoandre.sp.gov.br/pesquisa/con_detalhe.asp?ID=98393&vHistoryNovo=sim}
}