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MEDIA HANDBOOK: UM GUIA COMPLETO PARA EFICIENCIA EM MIDIA

KATZ, HELEN

MEDIA HANDBOOK: UM GUIA COMPLETO PARA EFICIENCIA EM MIDIA - 1 ed. - 207P. ILUS. 23CM. BROCH.

BIBLIOGRAFIA: P. [203]-207.

PORTUGUES

Subjects--Topical Terms:
MARKETING
PLANEJAMENTO
MIDIA (PUBLICIDADE)
COMUNICACAO DE MASSA E NEGOCIOS
CANAIS DE DISTRIBUICAO

Index Terms--Genre/Form:
LIVRO

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